外贸营销网站建设之客户邮件跟进法

企业外贸营销网站建设完成之后要做的就是客户的开发与跟进，如果外贸营销网站建设后期的排名效果不错，广告投放也足够给力，那么客户来源自然不成问题，但光有客户来源是不够的，重要的还是要通过自己的努力留住客户促成交易，对于外贸企业来说，邮件跟进是最好也是最常用的营销方法。

外贸营销网站建设之客户邮件跟进法一：写信追踪，信件的内容大致可如下：

Hope you are fine , my friend .
It is regret that I haven’t receive any information from your side , May I have your idea about our offer ? We will try our best to satisfy you upon receipt of your reply. As we don’t want to lost a good customer like you !
If there is anything we can do for you , we shall be more than pleased to do so . Hope we can build good cooperation with you .

外贸营销网站建设之客户邮件跟进法二：如果客户在看到邮件后并未进行回复，那这其中一定存在着各种各样的原因，我们需要找出问题所在并采取对应措施进行补救，不过绝对不能操之过急，至少要给客户一个星期的时间进行考虑后再采取下一步行动。

这第二封信的内容大致可以涉及以下内容：

Glad to contact you again !
Have you kindly check my offer ? Hope they are workable for your market!
Sorry that we still don’t receive any information from you .I would appreciate for your any comment about our offer , including price , quality ,service.No matter if it is positive answer , It is great help for use to meet your requirement.

外贸营销网站建设之客户邮件跟进法三：不管客户是否回复我们的邮件，我们都应该尝试着通过新产品介绍与报价来激进客户。对于老客户而言，新产品介绍可以满足他们更新换代的需求；对于新客户而言，或许他们能从中发现自己感兴趣的产品。

邮件内容可如下：

Good day!
My quotation of digital photo frame you might have received and considerated.could you kindly advise your comments at your earlier convenience?
If the products is not you are expecting,pls advise me your details requirement, I will re-offer ASAP.
I am of service at any time .

外贸营销网站建设之客户邮件跟进法四：不同的客户有不同的特点，我们不能一概对待，可以根据客户的特点来变换邮件内容，即使客户目前没有需要，但只要让他们知道我们的存在，打好印象基础，那么成交是尽早的事。

外贸营销网站建设邮件营销应该要学会不冷落客户，养成在一定的周期内给客户写邮件的好习惯：

Dear Sir or Madam:
Wish you have a nice day !
May I ask whether you have received my quotation ? Now I am sending it again,if you have any other ideas .Please feel free to contact me.We willd o much better if you can give any advices to us , I am waiting for your reply ASAP.

外贸营销网站建设之客户邮件跟进法五：开门见山的告诉客户市场形势，敦促客户采取行动

Dear Hugo Chu,Wish everything well with you and your esteemed company!We are in receipt of your letter dated Aug10,and as requested was expressed you 3 catalogues for our refrigeration goods.We hope they will reach you in due course and will help you in making your selection.Wish we will promote business as well as friendship!

外贸营销网站建设之客户邮件跟进法六：单枪直入，询问原因所在

如Have you received my P/I,is there any question of problem with you ?
Good morning !
Hope you have got a wonderful weekend! For Several days no news from you , my friend.Now I am writing for reminding you about our offer for item of ***dated ** ** ** according to your relative inquiry/ have you got (or checked) the prices or not? )(you could add some words to introduce your advantage of your products or something else to attract the customer.)Any comments by return will be much appreciated.It will be our big pleasure if we have opportunities to be on severice of you in near future.Looking forward to your prompt response,thanks and best regards.

外贸营销网站建设之客户邮件跟进法七：回访客户，弄清结果，也吸取经验教训进行改进

Dear Sir , Now I am writing for keeping in touch with you for further business .If any new inquiry , welcome here and I will try my best to satisfy you well with competitive prices as per your request .By the way , How about your order(or business) with Item ***? If still pending I would like to offer opur latest prices to promote an opportunity to cooperate with each other .