To win over heats of ever-growing online buyers, online merchants are focusing efforts on various video ads, FSA (Full Space Ad) ads, and popup-search engine ads.

Knowing that captivating buyer’s attention is crucial to their online business, online companies are continuing to come up with new ideas and trying variety of marketing strategies.

Hottest trend in internet ads is in video streaming. Thanks to popular UCC videos, online advertisers are riding on that popularity to base their ads. Latest topic is in parodying hottest ads into internet UCC online video ads.

Precisely, the ad technique involves producing ads using the well-known commercial. The intent is to resemble amateur UCC videos to catch more attention from the users.

The popularity of UCC parody ads can be attributed to effects and culture of word of mouth like viral infections of everyone moving around (cut & paste) the popular contents.

FSA ads automatically adjust screen resolution
Another technique beside the technique of parodying hottest ads into entertainment oriented internet UCC online video ads is with FSA ads. The FSA ads automatically detect those users whose screen resolution size is set above 1280 pixels.

The latest computers (graphic cards) continue to offer higher resolution to internet users. However, with popular screen setting of 1280 by 1024 mode, only about 70 percent of available screen space is utilized currently.

Utilizing on rest of unused screen (the other 30%) is an opportunity for the advertisers. Overcoming existing internet ad size to a much bigger one can give greater visual impact to the internet users.

According to the national survey conducted with various age, sex groups in 98 regions who subscribe to popular newspapers like Joongang, Donga and joins.com, those users with above 1280 screen setting who receive FSA ads were as much as three times greater than others.

In addition, the survey found that only 15.3 percent are exposed to top center placed traditional ads, whereas much more 46.9 percent getting the FSA ads. The users with higher screen resolution settings were typical worker between 25 to 35 of age.

An online media company, 24/7 Real Media Inc.’s Hyeja No said, "if you look online video ad as another kind of TV ads, then FSA ads can be looked as an form of printed ad.” And stressed “ We estimate higher income level (30 something age group) use higher resolution settings and therefore predict they will look for higher level of creative ads."

Online ad market currently count for 10 percent of overall ad market and showing continued growth. As online users range from early youngsters to matured senior age groups, current online ad techniques and strategies will continue to evolve around the user taste and demands.