Samsung Electronics announced the SGH-F700, an elegant phone for the European market with Vodafone, the world's largest mobile community. The phone was first introduced at 3GSM World Congress in February earlier this year and is expected to be available in Europe beginning early November. It delivers 3.6 Mbps data speeds under Vodafone's 3G broadband (HSDPA) network allowing users to experience fast access to the Internet and faster music downloads. With its intuitive touch screen technology, it allows users to navigate freely when using applications and menus.

the SGH-F700 delivers 3.6 Mbps data speeds under Vodafone's 3G broadband (HSDPA) network (credit : Samsung)

The Samsung F700 aspires to be the easiest to use multimedia handset on the market with tender touch keypad and a surplus of multimedia functionalities. Samsung has applied its legendary expertise in human interface engineering and design to the Samsung F700, which boasts a full touch screen, touchpad interaction and QWERTY key pad.

Using the new F700, business and creative professionals are able to view content on a 3.2" stunning color display. The device features first class entertainment with a top-of-the-line auto focus 3 mega-pixel camera and 3.6 Mbps HSDPA capabilities, making it easier to watch videos, listen to songs, take high-quality photos, browse the Internet, or catch up on email while on the move. With a full QWERTY key pad that slides underneath the display, it will give users enhanced access to mobile e-mail and text messaging services.

The F700 features new user interface which has been award iF Communication Design Award 2007. As users acknowledge the growing importance that user experience takes on the full touch LCD device as the LCD dominates physically on the device, Samsung has employed analogue cross concept everywhere (across all applications) and has named the UI(User Interface) "Croix" which stands for cross in French. It has an enthusiastic reflection on the usability in terms of input methods, basic navigation, content access methods and task completion scenarios. Pleasure, agility and performance were values when creating the UI.