Samsung Electronics unveils its innovative products based on digital technology and imaginative ideas at IFA 2007.

The new range of products is designed to inspire experiences for a New Home and Mobile Life. Products showcasing the New Home Life range include the 70" LED LCD TV, the Duo Player, the first BD Home theater system and the smallest color laser printer. Products which highlight the New Mobile Life range include the 3" compact video player and compact HD camcorders.

Focusing on customers who want to create their own lifestyle, Samsung is displaying its design driven products together with leading furniture companies such as Fritz Hansen of Denmark. The Samsung style zone offers differentiated lifestyle concepts ranging from Minimal Luxury, Retro Modern to Cultural Mix style.

Dr. Jong Woo Park, President of Samsung's Digital Media Business said "Our innovative products reinforce Samsung's technology and design leadership in the CE industry. Samsung will continue to launch innovative products bringing to consumers not only new lifestyles but also the best technology."

At IFA 2007, visitors will be able to see and experience a broad portfolio of products for New Home Life and New Mobile Life. Highlights include:

figure of F9 TV(left), figure of HDTV F8(right)

-The new F9 series TVs (52", 70") with new LED Smart lighting technology, known as "local dimming? delivering more vivid colors and ultra-sharp images.

-Samsung's New Full HD TV F8 line with 100Hz MotionPLUS technology which eliminates blurring in fast moving pictures. The new lineup comes in elegantly styled glossy black bezel that boast soft, understated lines touched off by Samsung's signature crystal clear glass trim, icy-blue lighting, and the uniquely sophisticated side switches.

figure of BD-UP5000(left), figure of HT-BD2(right)

-The BD-UP5000, Samsung's first dual-format High-Definition (HD) optical disc player, supports both Blu-ray and HD-DVD formats as well as their interactive technologies, BD-Java and HDi. Consumers can now enjoy additional studio content such as trailers, director's comments, more elaborate interactive menus and behind the scene footage in any format.

-The HT-BD2, home theater solution with Blu-ray, offers full compatibility with 24 movie frames per second playback and 1,100 Watts of total output power to keep movie and audio fans satisfied with a sleek and sophisticated component system.

figure of MP3 Player YP-P2(left), figure of SyncMaster 220TN (right)

-Only 9.9 mm slim, the high-tech mp3 player YP-P2 showcases a high resolution 3" widescreen with Bluetooth 2.0 support.

-A monitor embedded with simple networking modules, the SyncMaster 220TN enables users to go online and make video calls when connected to LAN cable even without a PC.

figure of mono laser multifunction printer SCX-4500

- A slim, sleek and silent mono laser multifunction printer, the SCX-4500, exudes a sense of luxury while displaying a sense of sensibility.

Widely recognized for its excellence in digital technology, Samsung products were honored with 4 EISA awards: LCD TV (LE40R81B/86BD), HT system (HT-TXQ120), Design Camera (i70) and Mobile Phone (SGH-U700).