Samsung Electronics unveiled three new mobile phones with luxurious, stylish designs and innovative features, targeted at Southeast Asian consumers who want eye-catching mobile phones which do not compromise on high-tech multimedia features.

The SGH-E950 is a powerful 3-megapixel camera phone equipped with an improved, unique touch navigation user interface, while the SGH-E840, with its minimalist and futuristic design, boasts a super slim frame at just 10.6mm and a glossy. mirror-like surface. The SGH-J600 comes with an affordable 1.3-megapixel camera, and comes in a variety of vivid, lively colours.

One of the common features available in all three phones is the Touch Sensitive Keypad. Unlike ordinary keypads, Touch Sensitive Keys respond to just a light sweep of the fingers, and the back-lit keys automatically illuminate in blue when you slide up the phone.

SGH-E950
While the SGH-E950 is reminiscent of the elegant design and luxurious surface material of the successful SGHE900, it features improved design and functions. Equipped with an enhanced touch-panel input method, the phone's icons change with the function displayed in the main screen to maximize ease of use. It also adopts newly-developed graphical user interface along with more powerful multimedia features- an enhanced music features, 3.2-megapixel camera and more efficient email and internet access, and hassle-free file downloads. Its luxurious metal-finish is something consumers will lust after.

SGH-E840
The slimmest slider in the world, SGH-E840, is a gem of a handset. With is super-thin frame of 10.6mm and astonishing mirror display, the SGH-E840 stands out on every aesthetic level and satisfies the fashion-savvy's exquisite taste and sense of style. Hidden beneath the slider is an encased touch keypad, while the metalfinished, tempered glass exterior boasts flash and substance.

The SGH-E840 also features the latest NF v3.4 internet browser - an embedded Web micro browser specifically made for handset use. Versatile and powerful, it displays Web pages on a vertical, scrollable screen, letting users zoom in and out from 25% - 100% for easy viewing.
The SGH-E840 is available in Ice Silver, Candy Pink, Topaz Gold and Noble Blue.

figure of SGH-E950(left side) , figure of SGH-E840(right side)(credit:Samsung)

figure of SGH-J600(credit : Samsung)

SGH-J600
The first thing you notice about the SGH-J600 is its intense hues that are enhanced by its glazed surface design and chrome metal trim. Consumers can choose from a selection of mystical colours available in Dark Gray, Purple Blue, Cool Silver and Coral Pink.

Enjoy multimedia freedom to capture your favourite photos and tunes with the SGH-J600's 1.3-Megapixel, 4x digital zoom camera that shoots high quality colour images and a multi-format music player - MP3, AAC, AAC+ and e-AAC+, and an external memory slot (MicroSD).

The E950 will be available in Southeast Asia from July, while E840 and J600 have been launched this month in select Southeast Asian markets.