Samsung Electronics signs deals with internet giants Google and Yahoo, from Las Vegas on the 9th. With these strategic deals, Samsung will serge into the internet market even stronger.

Samsung looks to conquer mobile internet market too
With Google deal, Samsung announced release of handset that incorporates Google client applications, will be available for consumers within first half this year. Samsung’s Google phone incorporates Google mobile search, which enables consumers to search for information. It includes an exclusive Google icon in the application menu, offering one-click easy access to Google search, Google maps (Map, Satellite, Hybrid), and Gmail (Google Mail) to manage their emails on the move.

(Fig. 1 Samsung/Google phone, Credit:Samsung Electronics) Ultra Edition SGH-Z720 is a 3.5G HSDPA equipped with 3 Mega pixel camera and Bluetooth functionalities.

In addition, with the Yahoo deal, Samsung will embed Yahoo client applications into all handsets being sold to over 60 countries worldwide. The soon to be released Samsung/Yahoo handsets will enable managing Yahoo Go, Yahoo one search, Yahoo Mail, Yahoo Messenger and My Yahoo a brisk. In addition, both Samsung and Yahoo will work together to come up with extended Yahoo services through Samsung phones.

Kitae Lee, President of Telecommunication Network Business at Samsung Electronics, said, "Today's internet is quickly changing from fixed stationary environment to highly mobile environment. Samsung Electronics will continue to create world that allows true ubiquitous, readily available information through mobile internet sector."


What's in for the Samsung-Google and Yahoo deals?
It seems that Samsung's deals with global internet giants Google and Yahoo is aimed to ride on the emerging mobile internet service within cell phone applications. In actuality, globally, there are active deals between mobile telecom and internet web firms, handset manufacturers and internet companies.

(Fig. 2 Samsung/Yahoo phone, Credit:Samsung Electronics) (SGH-E570), resembles a water drop, folder type round design

Major Tel-Coms like Vodafone, T-Mobile, Cingular and Sprint have on going deals with major web companies. It is a clear indication of growing efforts being made to get mobile internet search into as an exterior search method to website search markets .

Samsung, Nokia, Motorola, and Sony-Erickson and other cell phone manufactures have hooked up with Google and Yahoo; continue developing exclusive software and icons into their devices. Future looks bright for the phone manufacturers, Telecom and internet companies. These kinds of deals being made between them bring mutual benefits a certainty for them.

The cell phone manufactures could gain distinct advantage through adding mobile search capability to their devices. And wireless mobile carriers will get a cost saving opportunity to extended web networks and internet companies will gain cell phone users (more than double the current PC users) to profit from. In addition, mobile search with messenger, blogs, and UCC will serve as new applications to further bring up mobile internet business. With the trend, we could also see mobile web applications spreading into Web 2.0 for more future deals.

In the meantime, with the advent of high speed mobile communications combined with high-tech cell phones has made using main web 2.0 technology with wireless internet possible already, making importance of meeting consumer needs with mobile blogging, mobile internet search.