Pantech, Korea's mobile phone manufacturer, announced today that its PG-1410 has been selected for one of the Christmas promotional packages by CTI Movil, the Argentine affiliate of American Movil - the largest mobile carrier in Latin America.
CTI Movil will launch a promotional event in time for the Christmas holidays, backed by one of Disney's popular movies 'Pirates of the Caribbean: Dead Man's Chest'. For this event, CTI Movil has chosen Pantech's PG-1410 and Nokia 3220 as a part of strategy to maximize its sales during the peak season for handset sales in Argentina.
Accordingly, Pantech will offer the limited special edition of PG-1410 until the end of December. The limited special packages wrapped with the poster image of 'Pirates of the Caribbean: Dead Man's Chest' come in a DVD of the movie and a variety of free-downloadable wireless contents such as wallpapers sourced from the movie.
 |
| Pantech's PG-1410 has been selected for one of the Christmas promotional packages by CTI Movil |
Keon C. Kim, Senior Vice President of Overseas Marketing, Pantech Group, said: "Selected for one of the Christmas promotional packages of CTI Movil means the carrier has acknowleged Pantech's technology and competeny in mobile phone sector and the strategic partnership between the two companies as well."
The PG-1410, launched early this year, is one of the best selling bar-type camera phones. The slim handset mounted with a VGA camera features 75g in weight and 12.8 mm in thickness. More than 1 million units have been sold in Latin America since its first debut in the summer last year.
Pantech has become the sixth best-selling brand in Argentina since its first entry into the country late 2005. The company expects to reach up to 6 percent of market share in the Argentine mobile phone market by the end of 2006 and plans to expand its market share at least up to 10 percent by the end of 2007.